Lena Gyulkhasyan, Head of Marketing at Apricot Capital, was a guest on Armenia TV’s morning program Bari Luys.
During the interview, she spoke about why Apricot Capital initiated and supported the Armenian translation of Morgan Housel’s global bestseller, The Psychology of Money — emphasizing the importance of financial literacy in Armenia.
She also highlighted Apricot Capital’s broader efforts to foster a culture of responsible investing, aimed at encouraging long-term thinking and a healthier approach to personal finance among the public.
Watch the full interview below:
Every Thursday, the "Investor's Brief" will be featured on the NEWS.am website and YouTube channel, providing viewers with a weekly dose of news on the global financial markets.
The conference was organized with the support of Apricot Capital whose CEO Vachik Gevorgyan was competition committee member.
Interest in financial literature is growing, as demonstrated by the success of Morgan Housel's book “The Psychology of Money”, which was recognised as one of the best-selling books in Armenia in July 2025. The Armenian translation of the book, released in May 2025, was made possible through a collaboration between Newmag Publishing House and Apricot Capital, the investment company that initiated and financed the translation.
This page was last updated 10.07.2025 18:07
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