Lena Gyulkhasyan, Head of Marketing at Apricot Capital, was a guest on Armenia TV’s morning program Bari Luys.
During the interview, she spoke about why Apricot Capital initiated and supported the Armenian translation of Morgan Housel’s global bestseller, The Psychology of Money — emphasizing the importance of financial literacy in Armenia.
She also highlighted Apricot Capital’s broader efforts to foster a culture of responsible investing, aimed at encouraging long-term thinking and a healthier approach to personal finance among the public.
Watch the full interview below:
A key goal of the association is to facilitate the adoption of contemporary innovative solutions, introduce new financial tools and mechanisms, and elevate Armenia's financial market to a higher qualitative standard.
Apricot Capital was proud to join the official Bastille Day celebration organized by the French Embassy in Armenia as a platinum sponsor.
Apricot Capital, represented by our Head of Back-Office, Haykuhi Avetisyan, took part in the jury of the micro-case finale of the CaseKey student competition. For the fifth year in a row, the CaseKey competition has brought together around 100 talented students from universities across Armenia. Participants compete by showcasing their problem-solving skills and developing innovative solutions for real business challenges.
This page was last updated 10.07.2025 18:07
