Lena Gyulkhasyan, Head of Marketing at Apricot Capital, was a guest on Armenia TV’s morning program Bari Luys.
During the interview, she spoke about why Apricot Capital initiated and supported the Armenian translation of Morgan Housel’s global bestseller, The Psychology of Money — emphasizing the importance of financial literacy in Armenia.
She also highlighted Apricot Capital’s broader efforts to foster a culture of responsible investing, aimed at encouraging long-term thinking and a healthier approach to personal finance among the public.
Watch the full interview below:
Apricot Capital, a leading investment firm in Armenia, is summarizing the successful year of 2024, which was marked by significant growth, industry recognition, and a commitment to developing financial literacy and innovation.
The company has decided to reduce the minimum limit for account creation from 500,000 AMD to 100,000 AMD.
Apricot Capital, a leading investment company, proudly served as the investment partner for the second consecutive year at the Doing Digital Forum held in Yerevan on April 3, 2024.
This page was last updated 10.07.2025 18:07
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