Lena Gyulkhasyan, Head of Marketing at Apricot Capital, was a guest on Armenia TV’s morning program Bari Luys.
During the interview, she spoke about why Apricot Capital initiated and supported the Armenian translation of Morgan Housel’s global bestseller, The Psychology of Money — emphasizing the importance of financial literacy in Armenia.
She also highlighted Apricot Capital’s broader efforts to foster a culture of responsible investing, aimed at encouraging long-term thinking and a healthier approach to personal finance among the public.
Watch the full interview below:
European and British markets are joining the U.S. securities market already available through Apricot Capital. With the Apricot Capital: Trade & Invest app, you can now invest in 200+ companies listed on leading European exchanges, from London and Frankfurt to Paris, Milan, Madrid, Amsterdam, Zurich and more. Discover European companies across a wide range of […]
“The Psychology of Money,” the global bestseller by Morgan Housel, has been published in Armenian at the initiative and with the support of Apricot Capital, and in cooperation with Newmag Publishing House. The book offers practical lessons that can help readers build a more secure financial future. It’s set to enrich the Armenian-language literature available […]
Interest in financial literature is growing, as demonstrated by the success of Morgan Housel's book “The Psychology of Money”, which was recognised as one of the best-selling books in Armenia in July 2025. The Armenian translation of the book, released in May 2025, was made possible through a collaboration between Newmag Publishing House and Apricot Capital, the investment company that initiated and financed the translation.
This page was last updated 10.07.2025 18:07
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